LifeProof Inner Voice
LifeProof is in the business of enabling its consumers to do remarkable things with their devices. For our Inner Voice campaign, we wanted to take a step further into the minds of the brand's top sponsored athletes to explore what drives them to unleash their remarkable day in and day out.
Along with the two pieces of video content produced for the campaign, we updated LifeProof's experiential footprint and print look and feel to match.
Art Director: Bob Healy
Creative Director: Janson Straub
Copywriter: Christina Honan
Director/Production: Chris LeClerc
Margaux Alvarez was devastated after the unexpected loss of her sister years ago. Instead of letting the tragedy break her, she used her sister’s life as motivation to live big every day. Now, the 7-time CrossFit Games athlete is a leader in her sport, using her sister as one of her greatest sources of inspiration, as the voice inside.
Andy Potts, Olympian, world-class triathlete and champion is one of the most versatile athletes in the world. With Andy’s focus on the data-driven and highly technical aspects of his training, his machine-like approach and precision is essential to his success on the course.
