Culligan Water

Same water problems, new Culligan Man.

After 60 years of talking about it, how do you make the topic of clean and soft water feel fresh? This guy.

Along with a TV campaign to introduce our new Culligan Man - including traditional :30 spots and several :06 spots for pre-roll ads - we created print advertising for out-of-home placements that talked up the benefits of working with Culligan for whole-home water solutions.

Senior Art Director: Bob Healy
ACD/Copywriter: Mike Brownell
Director: Clay Weiner