Chicago Cubs 2019
Following a disappointing finish to the 2018 season, the Chicago Cubs were looking for a campaign that re-energized fans leading up to 2019 tickets going on sale. We brought some intensity, along with a recognizable Chicago voice, to our video approach. In tandem with the video, we produced print and apparel executions with the same tone and theme.
Creative Directors: Michael Dorich, Ron Sone
Copywriter: Mike Brownell
Art Director: Bob Healy
Video: MAKE247/Banner Collective
To create awareness and excitement around tickets going on sale, we sent our ‘IN-forcement Team’ around Chicago to reward fans showing Cubs pride. We designed a Cubs blue version of what looked like iconic orange Chicago parking citations for the team to issue, containing a voucher good for two free tickets.
